Google Adwords (PPC)
PPC or Pay Per Click advertising is a quick effective and measurable way of increasing the effectiveness of your website. Google Ad Words is the most used form of PPC and when it is set up correctly you can generate targeted traffic within a few hours of opening an account.
Where natural search engine marketing including SEO and other forms of advertising can lag weeks or months behind changes in your customer and potential customer’s behaviours, your PPC campaign can be adjusted within hours of a noticed behavioural change. Of course it is best to wait a few days to make sure these changes are not statistical anomalies. However if you do need to change your Google Adwords campaign the ability to respond quickly and effectively to market changes is unmatched.
Organic search engine optimisation is a long term way to grow your brand awareness and convert interest to sales. Pay per click advertising is quick and most important measureable. In order to be most effective it should be linked to conversions. This is any action a visitor takes when they click on your website. Examples or conversions are;
Visitor completes an enquiry form
Visitor completes a sales
Visitor signs up for a newsletter
Pay per click is now a basic digital marketing tool. Very few businesses can afford to ignore it. It is quite complex to create effective ads and it does take time. Talk to us about setting up and managing your PPC campaigns. When managed correctly it is a very cost effective way to increase sales. Some of our customers have seen a huge increase in Sales up to 200% YON. Give us a call on 061 314227 or Request a Meeting and see what we can do for your business