Content Marketing is an umbrella term for the generation of content about your business which can be shared online with customers and potential customers. With recent changes in Google search algorithms quality content is now the most important factor when determining your rankings in Google search i.e. how high up in search you appear for relevant keywords. Content can be shared across Social Media platforms like Facebook Linked In and Twitter. You can write white papers, logs and create videos.
Content creation can be time consuming. Usually there is lots of relevant information within an organisation but it can be difficult to extract it, organise it, curate it and publish it. Great content creation also needs to fit in with your content marketing strategy and then within your overall Digital Marketing strategy. The bottom line is great content creation will drive more sales. Give us a call on 061 314227 or Request a Meeting